A textile-first ode to India’s master artisans. Inspired by the celestial beings of Indian mythology, our Apsaras are not imagined in the heavens but rooted here on earth: they are our artisans, the true angels of craft.
Each garment is built around one hero weave and one hero technique, showcasing heritage textiles and handwork in their purest, most elevated form.
HITA
The collection positions craft as divinity and textile as temple. Each garment becomes a prayer in thread - regal yet fluid, rooted in heritage yet engineered for contemporary lightness.
AKIRA
CRAFTSMANSHIP AND MATERIAL
OUR CRAFTS
RAFFIA
Derived from natural palm fibers, is celebrated for its raw texture and earthy appeal. Traditionally used in craft and weaving, it bring a sense of organicbeauty into contemporary fashion.
KASAB
Kasab embroidery has its roots in the traditions of the Mughal courts, where metallic threadwork was used to adorn garments for royalty and nobility. Traditionally worked in gold and silver, it adds a rich shimmer and depth, making every garment feel like a jewel in motion.
MACRAME
An ancient knotting technique created without needles, it relies on the art of knotting cords into decorative patterns. Traditionally used for wallhangings and adornments, today it finds expression in couture, bringing raw tactility and bold texture into modern fashion.
At JADE, our Apsaras are the living guardians of India’s craft traditions - the weavers, embroiderers, dyers, and karigars whose hands transform thread into legacy.
ARTISTIC DIRECTOR, MONICA SHAH
