The JADE Signature Red has always been iconic, but this collection explores it in a more nuanced palette. Deep crimsons, softened rose tones set the theme for Bridal Couture.

The craftsmanship blends heritage techniques with a contemporary touch, making every piece feel rooted yet not restrained by tradition.

Our two lions have always represented that — one looking back paying homage to our roots, and one looking forward with purpose. This collection lives in that space. It honours what has shaped us, but it also steps confidently into what’s next.

CRAFTSMANSHIP AND MATERIAL

OUR CRAFTS

Ektaar

A meticulous single-thread embroidery technique known for its fine, airy detailing. It creates subtle floral and paisley motifs with precision, adding a refined, lightweight finish to the garment.

MOTIBHARAT

Moti Bharat, involves meticulous hand-stitching of tiny beads to form delicate patterns and textures. The technique brings a three-dimensional sparkle, enhancing the base withsubtle rhythm and light play.

PATCHWORK

The art of bringing together fragments of fabric that carry theirown story. When joined together, these pieces create a mosaic of textures,patterns and crafts that feel alive.

This collection is an ongoing dialogue between the past and future. Designed for the modern bride, the collection presents bridal dressing as an heirloom of emotion, intention, and quiet strength.

ARTISTIC DIRECTOR, MONICA SHAH